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Alvin's Guide To Good Business - MSC

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Alvin Hall, a business and financial expert, is travelling the world helping social entrepreneurs – business people more interested in doing good than making money – become more successful. Global fish stocks are under pressure. In Japan, 40% of all fish sold is now imported. Millions of fishers depend on the oceans for their livelihood. But without more sustainable fishing methods, the industry faces a growing crisis. Can Alvin help the Marine Stewardship Council in their dual task of convincing both fishers and consumers of the importance of sustainably caught fish?

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